SEO is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. MSEO is an 70 hours training program with hundred percent practical orientation.

COURSE CONTENTS

• Introduction to SEO
• What is SEO
• Need of SEO
• Black Hat SEO, White Hat SEO and Grey Hat SEO
• Types of Search Engines
• Web Traffic
• Crawlers, Robots and Spiders
• Page Rank, Alexa Rank, Compete Rank, Yahoo Traffic Rank
• Search Engine Spam
• Web technology
• Web technology
• Types of Redirects
• HTML
• CSS introduction
• Basics of Domain, Hosting and Control Panel
• Keyword Research and Analysis
• Understanding Keywords and Competition
• Keywords vs. Keyword Phrases
• What's Target Keywords, How to find it?
• Keyword Research Tool
• Finding Appropriate and Right Keywords
• Using Word tracker, Yahoo Overture and Google Ad words Tool
• SWOT Analysis of Website:
• Strengths of Existing Web site
• Weakness of Existing Web site
• Opportunities for Existing Web site
• Threat for existing Web Site
• Structure and Content Analysis
• On Page Optimization
• Web site internal Pages URL Creation
• Title, Meta Description and Keywords creation
• Meta Tag Optimization as per Keyword Research
• Breadcrumb Creation
• Site Structure Analysis
• Robots File Creation and Validation
• XML Sitemap Creation for Google, Text Sitemap for Yahoo
• HTML Sitemap for Users
• Image Tag Optimization (Alt and Title attribute)
• Anchor Text and Internal Navigation
• RSS and ROR Creation and Implementation
• 301 Redirection for Canonical Issue
• Custom Error Page Creation for solving 404 Error
• URL Renaming and Rewriting .htacess code
• HTML/CSS Validation
• Checking Broken Link
• Create and Manage Google, Bing and Yahoo Webmaster Tool
• Content Submission
• Search Engine Submission
• Directory submissions
• Dmoz Listing (Concept of ODP)
• Articles Submission and Comments
• Blog Creation, Submissions and Comments
• Classified Submission
• Press Release Distribution
• Forums Posting and Comments
• Favicons Creation
• B2B Posting
• Theme base Link search
• Getting in to Yellow Pages
• Guest Books for websites
• Press Release News Syndication
• Driving traffic through dedicated Social Networking
• Social Bookmarking Strategy and Implementation
• Podcasting : Audio and Video Optimization
• Promoting Subsequent pages of the Website
• Google Analytics Setup Management
• Off Page Optimization
• Keyword and Competitor Analysis
• Initial Traffic Analysis
• Search Engine Submission
• Directory submissions
• Dmoz Listing (Concept of ODP)
• Articles Submission and Comments
• Blog Creation, Submissions and Comments
• Classified Submission
• Link Building
• Methodology to Effective Link Building.
• Direct Link Exchange / Direct Link Building
• Do's and Don'ts for Reciprocal Link Building
• C class and its Importance in 2 Way Link Building
• Getting into Yellow Pages
• Guest Books for websites
• Press Release News Syndication
• Driving traffic through dedicated Social Networking
• Social Bookmarking Strategy and Implementation
• Podcasting : Audio and Video Optimization
• Promoting Subsequent pages of the Website
• Google Analytics Setup Management
• SEO copywriting
• Keyphrases
• Targeted per-page keyphrase strategies
• Measuring your SEO copywriting success
• BlackHat tricks
• Black Hat SEO Techniques You Can Use Ethically
• Black Hat SEO Techniques to Avoid
• Case Studies
• White hat Case studies
• Blackhat case Studies
• Greyhat case studies
• Professional SEO Secrets
• Little-known tricks & tips of SEO consultants
• Techniques that current SEO leaders use to remain high in rankings
• Dynamic SEO using Php/Asp/Jsp
• PPC Campaign (Pay per Click)
• Google Ad words Concept
• Intro : Google Ad words
• Types of PPC
• Pros and Cons of PPC
• Social Media Marketing
• Web 2.0
• SEO Aspects with Web 1.0, Web 2.0 and Web 3.0
• Social Media and Marketing
• Elements of Social Media
• Micro blogs Services(Twitter, Tumblr, Plurk)
• Social Platform(Face Book, LinkedIn, Live Journal )
• Promotions on Social Networking Sites
• Promotion by using Multiple Sharing Options
• Promoting by using URL Shortening Tools
• Promoting using RSS feeds