SEO is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. MSEO is an 70 hours training program with hundred percent practical orientation.
COURSE CONTENTS
- Introduction to SEO
- What is SEO
- Need of SEO
- Black Hat SEO, White Hat SEO and Grey Hat SEO
- Types of Search Engines
- Web Traffic
- Crawlers, Robots and Spiders
- Page Rank, Alexa Rank, Compete Rank, Yahoo Traffic Rank
- Search Engine Spam
- Web technology
- Web technology
- Types of Redirects
- HTML
- CSS introduction
- Basics of Domain, Hosting and Control Panel
- Keyword Research and Analysis
- Understanding Keywords and Competition
- Keywords vs. Keyword Phrases
- What's Target Keywords, How to find it?
- Keyword Research Tool
- Finding Appropriate and Right Keywords
- Using Word tracker, Yahoo Overture and Google Ad words Tool
- SWOT Analysis of Website:
- Strengths of Existing Web site
- Weakness of Existing Web site
- Opportunities for Existing Web site
- Threat for existing Web Site
- Structure and Content Analysis
- On Page Optimization
- Web site internal Pages URL Creation
- Title, Meta Description and Keywords creation
- Meta Tag Optimization as per Keyword Research
- Breadcrumb Creation
- Site Structure Analysis
- Robots File Creation and Validation
- XML Sitemap Creation for Google, Text Sitemap for Yahoo
- HTML Sitemap for Users
- Image Tag Optimization (Alt and Title attribute)
- Anchor Text and Internal Navigation
- RSS and ROR Creation and Implementation
- 301 Redirection for Canonical Issue
- Custom Error Page Creation for solving 404 Error
- URL Renaming and Rewriting .htacess code
- HTML/CSS Validation
- Checking Broken Link
- Create and Manage Google, Bing and Yahoo Webmaster Tool
- Content Submission
- Search Engine Submission
- Directory submissions
- Dmoz Listing (Concept of ODP)
- Articles Submission and Comments
- Blog Creation, Submissions and Comments
- Classified Submission
- Press Release Distribution
- Forums Posting and Comments
- Favicons Creation
- B2B Posting
- Theme base Link search
- Getting in to Yellow Pages
- Guest Books for websites
- Press Release News Syndication
- Driving traffic through dedicated Social Networking
- Social Bookmarking Strategy and Implementation
- Podcasting : Audio and Video Optimization
- Promoting Subsequent pages of the Website
- Google Analytics Setup Management
- Off Page Optimization
- Keyword and Competitor Analysis
- Initial Traffic Analysis
- Search Engine Submission
- Directory submissions
- Dmoz Listing (Concept of ODP)
- Articles Submission and Comments
- Blog Creation, Submissions and Comments
- Classified Submission
- Link Building
- Methodology to Effective Link Building.
- Direct Link Exchange / Direct Link Building
- Do's and Don'ts for Reciprocal Link Building
- C class and its Importance in 2 Way Link Building
- Getting into Yellow Pages
- Guest Books for websites
- Press Release News Syndication
- Driving traffic through dedicated Social Networking
- Social Bookmarking Strategy and Implementation
- Podcasting : Audio and Video Optimization
- Promoting Subsequent pages of the Website
- Google Analytics Setup Management
- SEO copywriting
- Keyphrases
- Targeted per-page keyphrase strategies
- Measuring your SEO copywriting success
- BlackHat tricks
- Black Hat SEO Techniques You Can Use Ethically
- Black Hat SEO Techniques to Avoid
- Case Studies
- White hat Case studies
- Blackhat case Studies
- Greyhat case studies
- Professional SEO Secrets
- Little-known tricks & tips of SEO consultants
- Techniques that current SEO leaders use to remain high in rankings
- Dynamic SEO using Php/Asp/Jsp
- PPC Campaign (Pay per Click)
- Google Ad words Concept
- Intro : Google Ad words
- Types of PPC
- Pros and Cons of PPC
- Social Media Marketing
- Web 2.0
- SEO Aspects with Web 1.0, Web 2.0 and Web 3.0
- Social Media and Marketing
- Elements of Social Media
- Micro blogs Services(Twitter, Tumblr, Plurk)
- Social Platform(Face Book, LinkedIn, Live Journal )
- Promotions on Social Networking Sites
- Promotion by using Multiple Sharing Options
- Promoting by using URL Shortening Tools
- Promoting using RSS feeds