This course explains the basics of SEO and how it enables a specific site to rank high in a Web search based on particular keyword phrases. It also reveals secrets used by only the best SEO consultants.

Master of Search Engine Optimization(MSEO)

SEO is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. MSEO is an 70 hours training program with hundred percent practical orientation.

COURSE CONTENTS

  • Introduction to SEO
    • What is SEO
    • Need of SEO
    • Black Hat SEO, White Hat SEO and Grey Hat SEO
    • Types of Search Engines
    • Web Traffic
    • Crawlers, Robots and Spiders
    • Page Rank, Alexa Rank, Compete Rank, Yahoo Traffic Rank
    • Search Engine Spam
  • Web technology
    • Web technology
    • Types of Redirects
    • HTML
    • CSS introduction
    • Basics of Domain, Hosting and Control Panel
  • Keyword Research and Analysis
    • Understanding Keywords and Competition
    • Keywords vs. Keyword Phrases
    • What's Target Keywords, How to find it?
    • Keyword Research Tool
    • Finding Appropriate and Right Keywords
    • Using Word tracker, Yahoo Overture and Google Ad words Tool
  • SWOT Analysis of Website:
    • Strengths of Existing Web site
    • Weakness of Existing Web site
    • Opportunities for Existing Web site
    • Threat for existing Web Site
    • Structure and Content Analysis
  • On Page Optimization
    • Web site internal Pages URL Creation
    • Title, Meta Description and Keywords creation
    • Meta Tag Optimization as per Keyword Research
    • Breadcrumb Creation
    • Site Structure Analysis
    • Robots File Creation and Validation
    • XML Sitemap Creation for Google, Text Sitemap for Yahoo
    • HTML Sitemap for Users
    • Image Tag Optimization (Alt and Title attribute)
    • Anchor Text and Internal Navigation
    • RSS and ROR Creation and Implementation
    • 301 Redirection for Canonical Issue
    • Custom Error Page Creation for solving 404 Error
    • URL Renaming and Rewriting .htacess code
    • HTML/CSS Validation
    • Checking Broken Link
    • Create and Manage Google, Bing and Yahoo Webmaster Tool
    • Content Submission
    • Search Engine Submission
    • Directory submissions
    • Dmoz Listing (Concept of ODP)
    • Articles Submission and Comments
    • Blog Creation, Submissions and Comments
    • Classified Submission
    • Press Release Distribution
    • Forums Posting and Comments
    • Favicons Creation
    • B2B Posting
    • Theme base Link search
    • Getting in to Yellow Pages
    • Guest Books for websites
    • Press Release News Syndication
    • Driving traffic through dedicated Social Networking
    • Social Bookmarking Strategy and Implementation
    • Podcasting : Audio and Video Optimization
    • Promoting Subsequent pages of the Website
    • Google Analytics Setup Management
    • Off Page Optimization
    • Keyword and Competitor Analysis
    • Initial Traffic Analysis
    • Search Engine Submission
    • Directory submissions
    • Dmoz Listing (Concept of ODP)
    • Articles Submission and Comments
    • Blog Creation, Submissions and Comments
    • Classified Submission
  • Link Building
    • Methodology to Effective Link Building.
    • Direct Link Exchange / Direct Link Building
    • Do's and Don'ts for Reciprocal Link Building
    • C class and its Importance in 2 Way Link Building
    • Getting into Yellow Pages
    • Guest Books for websites
    • Press Release News Syndication
    • Driving traffic through dedicated Social Networking
    • Social Bookmarking Strategy and Implementation
    • Podcasting : Audio and Video Optimization
    • Promoting Subsequent pages of the Website
    • Google Analytics Setup Management
    • SEO copywriting
    • Keyphrases
    • Targeted per-page keyphrase strategies
    • Measuring your SEO copywriting success
    • BlackHat tricks
    • Black Hat SEO Techniques You Can Use Ethically
    • Black Hat SEO Techniques to Avoid
    • Case Studies
    • White hat Case studies
    • Blackhat case Studies
    • Greyhat case studies
    • Professional SEO Secrets
    • Little-known tricks & tips of SEO consultants
    • Techniques that current SEO leaders use to remain high in rankings
    • Dynamic SEO using Php/Asp/Jsp
    • PPC Campaign (Pay per Click)
    • Google Ad words Concept
    • Intro : Google Ad words
    • Types of PPC
    • Pros and Cons of PPC
  • Social Media Marketing
    • Web 2.0
    • SEO Aspects with Web 1.0, Web 2.0 and Web 3.0
    • Social Media and Marketing
    • Elements of Social Media
    • Micro blogs Services(Twitter, Tumblr, Plurk)
    • Social Platform(Face Book, LinkedIn, Live Journal )
    • Promotions on Social Networking Sites
    • Promotion by using Multiple Sharing Options
    • Promoting by using URL Shortening Tools
    • Promoting using RSS feeds

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