Digital Marketing Professional Program

Digital Marketing training in ernakulam

SEO is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. MSEO is an 70 hours training program with hundred percent practical orientation.

COURSE CONTENTS

  • Introduction to SEO
    • What is SEO
    • Need of SEO
    • Black Hat SEO, White Hat SEO and Grey Hat SEO
    • Types of Search Engines
    • Web Traffic
    • Crawlers, Robots and Spiders
    • Page Rank, Alexa Rank, Compete Rank, Yahoo Traffic Rank
    • Search Engine Spam
  • Web technology
    • Web technology
    • Types of Redirects
    • HTML
    • CSS introduction
    • Basics of Domain, Hosting and Control Panel
  • Keyword Research and Analysis
    • Understanding Keywords and Competition
    • Keywords vs. Keyword Phrases
    • What's Target Keywords, How to find it?
    • Keyword Research Tool
    • Finding Appropriate and Right Keywords
    • Using Word tracker, Yahoo Overture and Google Ad words Tool
  • SWOT Analysis of Website:
    • Strengths of Existing Web site
    • Weakness of Existing Web site
    • Opportunities for Existing Web site
    • Threat for existing Web Site
    • Structure and Content Analysis
  • On Page Optimization
    • Web site internal Pages URL Creation
    • Title, Meta Description and Keywords creation
    • Meta Tag Optimization as per Keyword Research
    • Breadcrumb Creation
    • Site Structure Analysis
    • Robots File Creation and Validation
    • XML Sitemap Creation for Google, Text Sitemap for Yahoo
    • HTML Sitemap for Users
    • Image Tag Optimization (Alt and Title attribute)
    • Anchor Text and Internal Navigation
    • RSS and ROR Creation and Implementation
    • 301 Redirection for Canonical Issue
    • Custom Error Page Creation for solving 404 Error
    • URL Renaming and Rewriting .htacess code
    • HTML/CSS Validation
    • Checking Broken Link
    • Create and Manage Google, Bing and Yahoo Webmaster Tool
    • Content Submission
    • Search Engine Submission
    • Directory submissions
    • Dmoz Listing (Concept of ODP)
    • Articles Submission and Comments
    • Blog Creation, Submissions and Comments
    • Classified Submission
    • Press Release Distribution
    • Forums Posting and Comments
    • Favicons Creation
    • B2B Posting
    • Theme base Link search
    • Getting in to Yellow Pages
    • Guest Books for websites
    • Press Release News Syndication
    • Driving traffic through dedicated Social Networking
    • Social Bookmarking Strategy and Implementation
    • Podcasting : Audio and Video Optimization
    • Promoting Subsequent pages of the Website
    • Google Analytics Setup Management
    • Off Page Optimization
    • Keyword and Competitor Analysis
    • Initial Traffic Analysis
    • Search Engine Submission
    • Directory submissions
    • Dmoz Listing (Concept of ODP)
    • Articles Submission and Comments
    • Blog Creation, Submissions and Comments
    • Classified Submission
  • Link Building
    • Methodology to Effective Link Building.
    • Direct Link Exchange / Direct Link Building
    • Do's and Don'ts for Reciprocal Link Building
    • C class and its Importance in 2 Way Link Building
    • Getting into Yellow Pages
    • Guest Books for websites
    • Press Release News Syndication
    • Driving traffic through dedicated Social Networking
    • Social Bookmarking Strategy and Implementation
    • Podcasting : Audio and Video Optimization
    • Promoting Subsequent pages of the Website
    • Google Analytics Setup Management
    • SEO copywriting
    • Keyphrases
    • Targeted per-page keyphrase strategies
    • Measuring your SEO copywriting success
    • BlackHat tricks
    • Black Hat SEO Techniques You Can Use Ethically
    • Black Hat SEO Techniques to Avoid
    • Case Studies
    • White hat Case studies
    • Blackhat case Studies
    • Greyhat case studies
    • Professional SEO Secrets
    • Little-known tricks & tips of SEO consultants
    • Techniques that current SEO leaders use to remain high in rankings
    • Dynamic SEO using Php/Asp/Jsp
    • PPC Campaign (Pay per Click)
    • Google Ad words Concept
    • Intro : Google Ad words
    • Types of PPC
    • Pros and Cons of PPC
  • Social Media Marketing
    • Web 2.0
    • SEO Aspects with Web 1.0, Web 2.0 and Web 3.0
    • Social Media and Marketing
    • Elements of Social Media
    • Micro blogs Services(Twitter, Tumblr, Plurk)
    • Social Platform(Face Book, LinkedIn, Live Journal )
    • Promotions on Social Networking Sites
    • Promotion by using Multiple Sharing Options
    • Promoting by using URL Shortening Tools
    • Promoting using RSS feeds